Pathfinder

Research Services

Data Processing Services

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Data Processing Services

We provide whole range of data processing services starting from pre validation of live campaign’s data to the final delivery of tabular reports.

We have in-depth expertise to handle complex studies across varied sectors like Retail, e-commerce, Healthcare, Banking and Insurance, Automobile and FMCG industries etc.

Data Validation

For any research to generate meaningful insights, the quality of data is indispensable.

We validate the data quality of any level of complexity by employing various data validation techniques. We create automated scripts in different statistical tools to check the quality of data to enable accurate analysis.

Data Validation Framework:

  • Single/Multi Select checks
  • Forward/Backward checks
  • Range & Rank Order checks
  • Custom Checks like Max-Diff design checks

Verbatim Coding

We are experts in the coding of verbatim data of any complex study. We create customized code frames to enable easy & accurate analysis of customer responses.

Coding Capabilities:

  • Pure Open-end response coding
  • Brand name mentions coding
  • First mention/Other mention response coding
  • Other specify response coding

Verbatim Coding

We are experts in the coding of verbatim data of any complex study. We create customized code frames to enable easy & accurate Analysis of customer responses. Different types of coding events:

  • “Pure Open-end” responses
  • “Brand name” responses
  • First mention/Other mention responses
  • Other specify responses

Data Tabulation

We transform complex datasets into highly structured, boardroom-ready tabular reports.

By blending robust statistical computing with dynamic cross-tabulation, we deliver the precise insights you need to make confident, data-backed decisions.

Core Reporting Capabilities:

We process and visualize frequency distributions, segmentations, and tracking data through a comprehensive suite of tabular report formats.

Descriptive & Segmented Tables

  • Simple Frequency Tables: These tables depict straightforward frequency distributions, showing exact counts and unweighted percentages.

  • Grid Tables: Designed for multi-dimensional analysis, grid tables map frequency distributions across different categories simultaneously, allowing you to spot cross-tabulated patterns at a glance.

  • Banner Tables: Banner tables display frequency distributions across highly defined target segments (e.g., demographics, personas, or behavioral tiers) arranged side-by-side as column headers.

Specialized Distribution & Proportional Reports

  • Share Tables:Share tables automatically calculate and isolate the specific market or category share of defined segments.

  • Weighted Tables: These tables depict true, adjusted frequency distributions to accurately represent the target universe.

Longitudinal & Statistical Intelligence

  • Trending Tables: Built for tracking studies, trending tables align historical data across multiple tracking waves. This enables seamless, longitudinal comparison to identify shifting market sentiments and emerging trends over time.
  • Statistical Testing (T-Test) Integration: automated hypothesis testing—specifically Student’s t-tests—across defined banner segments to instantly highlight which variances are statistically significant.

Tabulation QA

Translating raw datasets into multi-layered cross-tabulations introduces countless opportunities for logic breaks, text errors, and formula misalignments. While automated engines process the data, our dedicated QA experts serve as the final gatekeepers of data integrity.

We utilize a structured, multi-tiered validation process to cross-check every cell against the raw source data, catching minute discrepancies before your reports ever reach the boardroom.

Our Standard QA Framework:

  • Text QA: We ensure the context of your data is clear, accurate, and perfectly aligned with the original questionnaire framework..
  • Count & Percentage QA: We audit the internal logic of the grid to guarantee mathematical precision across all data cuts. 
  • Banner QA: Rigorously testing banner breaks and cross-tabulation columns against given conditions.
  • Stats QA: Spot-checking calculated Means, Medians, Standard Deviations, and Standard Errors against independent statistical scripts.
  • Weighting QA: Check weighted tables against specified weighting matrices

Tabulation QA

Our QA experts have deep expertise to check the quality of tabular reports and find even minute error details. We have a standard process in place to check the quality of tables against the raw data.

Few of our Standard Checks:

  • Text QA
  • Count & % QA
  • Banner QA
  • Stats QA
  • Weighting QA

Data Integration

We specialize in the complex consolidation of different datasets into unified dataset that safeguard information integrity and enable holistic, high-level business analytics. ​.      

Our DI Standard Checks:

  • Variable Format Synchronization
  • Variable Labels Standardization
  • Value Labels Harmonization
  • Pre-Merge & Post-Merge Data QA

Need help on processing and analyzing data

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